Press Release

Breeders' Cup Names Tito's Official Vodka of the Breeders' Cup World Championships and Title Sponsor of the Breeders' Cup Juvenile Fillies

LEXINGTON, Ky. (Sept. 11, 2018) – Breeders’ Cup, one of Thoroughbred horse racing’s most prestigious international events, and Tito’s Handmade Vodka, today announced a multi-year agreement for Tito’s to become the official vodka of the Breeders’ Cup World Championships and the name-in-title sponsor of the $2 million Breeders’ Cup Juvenile Fillies race at the Breeders’ Cup World Championships, November 2-3 at Churchill Downs in Louisville, Kentucky.

The Breeders’ Cup, consisting of 14 races and more than $30 million in purses and awards, annually brings together the world’s greatest horses, jockeys and trainers for two days of the best in international Thoroughbred racing before an international audience and is televised live in the U.S. by the NBC Sports Group.

The Tito’s-Breeders’ Cup partnership began in 2013 and is now being expanded to a full range of racing, marketing, entertainment, hospitality and charitable initiatives, foremost being contributions to the Thoroughbred Aftercare Program as a part of Tito’s “Joy Fund” which is focused on animal care.

The Tito’s Handmade Vodka Breeders’ Cup Juvenile Fillies is a Grade I race for 2-year-old fillies, run at 1 1/16 miles. The race will be held on Friday, Nov. 2 as part of the Breeders’ Cup Future Stars Friday program and will be shown live on NBCSN.

As a race sponsor, Tito’s will receive expanded television exposure through the broadcast of the Tito’s Handmade Vodka Breeders’ Cup Juvenile Fillies on both NBCSN and the Breeders’ Cup Player’s Show. Additionally, Tito’s will receive expanded on-site signage including exclusive signage surrounding the Juvenile Fillies race.

As part of the official vodka designation, Tito’s Handmade Vodka will be featured at Breeders’ Cup Official Events, hosted hospitality areas and promoted on-site at the World Championships, including the exquisite “Taste of the World” party featuring guest chefs from around the world, the official Fan Kickoff party, and the Finish Line Celebration at the conclusion of the Breeders’ Cup.

Tito’s will also be afforded the opportunity to create a Tito’s Handmade Vodka Breeders’ Cup signature cocktail to be featured at Breeders’ Cup Official Events, hosted hospitality locations at official hotels and promoted on-site at the World Championships.

Tito’s will brand several entertainment stages at the entrances and at various high-traffic locations at Churchill Downs where individual artists and bands will perform over the two days of the World Championships.

“Over the past five years, Tito’s has made great strides at integrating its marketing and promotional prowess to enhance the World Championships,” said Craig Fravel, Breeders’ Cup President and CEO. “We are delighted with Tito’s expanded commitment to the Breeders’ Cup as the title sponsor of the Juvenile Fillies and thankful for their support of important Thoroughbred causes.”

“The Breeders’ Cup showcases the sport of kings on two of its greatest days and creates a tremendous atmosphere of excitement and pageantry that makes us proud to be partners in this outstanding event,” said Eric Barlund, Vice President of Sales, Tito’s Handmade Vodka. “As we have grown as a company, our relationship with the Breeders’ Cup has grown as well, and we are especially pleased to add a great charitable element through the Thoroughbred Aftercare Alliance - bringing our sponsorship full-circle and in line with our love of many important causes tied to animal welfare.”


About Tito’s Handmade Vodka

Tito’s Handmade Vodka is America’s Original Craft Vodka. In 1997, Bert “Tito” Beveridge, now a 50-something geophysicist, obtained the first legal permit to distill in Texas and created Tito’s Handmade Vodka. Tito’s distills its corn-based vodka using old-fashioned pot stills and the vodka is naturally Gluten-Free. Tito’s Handmade Vodka is distilled and bottled by Fifth Generation Inc. in Austin, Texas, and is available in Liter, 1.75L, 750ml, 375ml, 200ml and 50ml sizes. For more information, visit

About Breeders’ Cup

The Breeders’ Cup administers the Breeders’ Cup World Championships, Thoroughbred racing’s year-end Championships. The Breeders’ Cup also administers the Breeders’ Cup Challenge qualifying series, which provides automatic starting positions into the Championships races. The 2018 Breeders’ Cup World Championships, consisting of 14 races (13 Grade 1 events) with purses and awards totaling more than $30 million, will be held November 2-3 at Churchill Downs in Louisville, Ky., and will be televised live by the NBC Sports Group. Breeders’ Cup press releases appear on the Breeders’ Cup website, You can also follow the Breeders’ Cup on social media platforms Facebook, Twitter, Instagram and YouTube.

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