Press Release

Breeders' Cup Unveils Official Logo for 2019 Breeders' Cup World Championships at Santa Anita Park

ARCADIA, Calif. (December 17, 2018) –  The Breeders’ Cup, one of Thoroughbred racing’s most prestigious international events, today revealed the logo for the 2019 Breeders’ Cup World Championships, which will take place on November 1 and 2 at Santa Anita Park in Arcadia, California for a record-breaking 10th time. The new logo boasts a sleek and minimalistic aesthetic that unites the two powerhouse horse racing institutions behind this year’s World Championships – Breeders’ Cup, the two-day event that marks the culmination of the Thoroughbred racing season, and Santa Anita Park, one of the most renowned and visually-striking racetracks in the world.

The 2019 Breeders’ Cup World Championships logo celebrates its host site through a variety of creative symbols. Housed inside a crest shape border, the official Breeders’ Cup logo is positioned above the Kingsbury Fountain, one of Santa Anita Park’s most storied landmarks that welcomes guests into the venue. The two-color scheme of gold and purple, Breeders’ Cup’s most recognizable colors, allows the two brands’ individual imagery to stand on its own while remaining united as the forces behind the 2019 event. The color-scheme’s gold hue simultaneously serves as a physical reference to the regal nature of the event and cool tones of the fall season, when the event will be held.

The new logo was designed in partnership with SME Branding, a premier sports branding agency that specializes in brand strategy and identity development. SME boasts a stellar history of collaborating with other world-class sports brands such as the Atlanta Braves and the Kentucky Derby, and worked closely with Breeders’ Cup and Santa Anita Park to develop a logo that exemplifies the Breeders’ Cup World Championship’s reputation as one of the most prominent horse racing and lifestyle events in the world.

"Santa Anita Park has witnessed some of the most exciting World Championships in Breeders’ Cup history, and we’re very much looking forward to our return in 2019,” said Craig Fravel, President and CEO of Breeders’ Cup. “The logo we’ve developed for the 2019 event perfectly intertwines the Breeders’ Cup and Santa Anita Park brands – two of the most prestigious in racing – and serves as a perfect representation of our record-breaking 10th running at this great venue.”

2019 Breeders’ Cup World Championships merchandise, featuring the new event logo, is available for order now at Shop fleece, tee-shirts and headwear now from Peter Millar, Nike and many more brands.

To learn more about the 2019 Breeders’ Cup World Championships and to sign up for ticketing information, please visit


About Breeders’ Cup

The Breeders’ Cup administers the Breeders’ Cup World Championships, Thoroughbred racing’s year-end Championships. The Breeders’ Cup also administers the Breeders’ Cup Challenge qualifying series, which provides automatic starting positions into the Championships races. The 2019 Breeders’ Cup World Championships, consisting of 14 Graded Stakes with purses and awards totaling more than $30 million, will be held on November 1-2 at Santa Anita Park in Arcadia, Calif., and will be televised live by the NBC Sports Group. Breeders’ Cup press releases appear on the Breeders’ Cup website, You can also follow the Breeders’ Cup on social media platforms Facebook, Twitter, Instagram and YouTube.

About Santa Anita Park

Santa Anita Park is a Stronach Group company, North America’s leading Thoroughbred racetrack owner/operator. The Stronach Group racetracks include Santa Anita Park, Gulfstream Park & Casino, Golden Gate Fields, Portland Meadows, Laurel Park and Pimlico Race Course, home of the world-famous Preakness. The company owns and operates the Palm Meadows Training Center in Florida, and is one of North America's top race horse breeders through its award-winning Adena Springs operation. The Stronach Group is one of the world's largest suppliers of pari-mutuel wagering systems, technologies and services. Its companies include AmTote, a global leader in wagering technology; Xpressbet, an Internet and telephone account wagering service; and Monarch Content Management, which acts as a simulcast purchase and sales agent of horseracing content for numerous North American racetracks and wagering outlets. The Stronach Group is also a major producer of televised horseracing programming through its HRTV cable and satellite network and is North America's premier supplier of virtual online horseracing games, as well as a leading producer of social media content for the horseracing industry.

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