DraftKings Partners with Breeders' Cup World Championships
NEW YORK (September 8, 2014) - The Breeders’ Cup and DraftKings, Inc., one of America’s leading Daily Fantasy Sports websites, today announced an agreement making DraftKings the exclusive Daily Fantasy Sports site of the Breeders’ Cup World Championships and the name-in-title sponsor of the $1 million DraftKings Breeders’ Cup Filly & Mare Sprint.
The Breeders’ Cup World Championships is Thoroughbred racing’s most prestigious international event, consisting of 13 grade I races with purses and awards totaling $26 million. The event takes place October 31- November 1 at Santa Anita Park in Arcadia, Calif., and will be televised live on NBC and NBCSN.
The DraftKings Breeders’ Cup Filly & Mare Sprint, a grade I race for fillies and mares 3-years-old and older, contested at 7/8th of a mile on the main track, will be run on Saturday, November 1. Since its inception in 2007, 6 of the 7 Filly & Mare Sprint winners have been voted Thoroughbred racing’s Eclipse Award Champion Female Sprinter.
As part of the agreement, DraftKings and Breeders’ Cup will develop media and entertainment programs designed to support this historic horse racing event at Santa Anita Park and on a national level. Additionally, DraftKings will offer 12 special contests awarding vacation packages and exclusive VIP access to the Breeders' Cup racing weekend, providing experiences that cannot be purchased. Contestants can enter here: https://www.draftkings.com/BreedersCup.
“The wide ranging popularity that DraftKings has established in daily fantasy sports is an excellent fit for the challenge and excitement of Thoroughbred racing and the Breeders’ Cup,” said Craig Fravel, Breeders’ Cup President and CEO. “We welcome DraftKings to this year’s event as an exclusive partner and title sponsor of the Filly & Mare Sprint.”
"Breeders' Cup has long represented excellence in horse racing, and we are excited to be its first fantasy sports sponsor," said Paul Liberman, DraftKings' Chief Marketing Officer and co-founder. "We believe in the strong synergies in our offerings, and look forward to providing fun and engaging game options to Breeders' Cup fans."
DraftKings will also participate in a cross promotional program at Santa Anita with the Breeders’ Cup Betting Challenge, America’s biggest live money betting tournament, where players pay a $10,000 entry fee and wager on the 13 Breeders’ Cup races over two days for an expected prize pool of more than $500,000. DraftKings will also award two complimentary player seats to the Betting Challenge for DraftKings contest winners through its daily fantasy sports contests.
Launched in April 2012, Boston-based DraftKings, Inc. is the largest, US-based online gaming destination where players engage in daily fantasy sports competitions across fantasy football, baseball, golf, basketball, hockey, and college football and basketball. DraftKings offers free and pay contests every day that award cash prizes. All contests feature a salary cap format, and new contests are offered every day with instantaneous prize distribution for winners. For more information, visit us at www.draftkings.com, like us at www.facebook.com/draftkings, follow us at www.twitter.com/draftkings, and download our app on iTunes or the App Store.
About Breeders’ Cup
The Breeders’ Cup administers the Breeders’ Cup World Championships, Thoroughbred racing’s year-end Championships. The Breeders’ Cup also administers the Breeders’ Cup Challenge qualifying series, which provides automatic starting positions into the Championships races. The 2013 World Championships will be held at Santa Anita Park in Arcadia, Calif., on Nov. 1-2, and will be televised live on the NBC Sports Network and NBC in the US. The $5 million Breeders’ Cup Classic will be shown live and in primetime on NBC. Breeders’ Cup press releases appear on the Breeders’ Cup Web site, www.breederscup.com. You can also follow the Breeders’ Cup on social media platforms, Facebook, Twitter and YouTube.
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