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LEXINGTON, Ky. (August 11, 2009) - The Breeders' Cup announced today that it will adopt the standard colored saddle towel system for horses competing in the 2009 World Championships races at Santa Anita Park in Arcadia, Calif.

The Breeders' Cup World Championships, consisting of 14 races and $25.5 million in purses, will be held during the Oak Tree Racing Association meeting at Santa Anita on Nov. 6-7.

The colored saddle towel system, commonly used at North American thoroughbred racetracks, differentiates each saddle cloth with its own individual color. The system replaces purple saddle towels, which had been worn by all horses for the first 25 years at the Breeders' Cup.

The Breeders' Cup made its decision to switch to the standard colored system following discussions with its Fan Advisory Council and with horseplayers across the U.S. and Canada and as part of the long-range planning being undertaken by the organization.

"The colored saddle towel system will allow fans at Santa Anita Park and at simulcast locations around the globe to more easily follow the horses in the Breeders' Cup races," said Breeders' Cup President and CEO Greg Avioli. "We appreciate the input from so many passionate horseplayers on this topic, and believe the new saddle towels will provide a more fan friendly experience for our customers betting on the Championships."

There will be 16 colored saddle towels used at this year's event (see attached). Breeders' Cup races are restricted to 14 horses, with the exception of the Breeders' Cup Juvenile Fillies Turf, Breeders' Cup Juvenile Turf and the Breeders' Cup Dirt Mile, which are limited to 12. A maximum of two also eligible horses will be allowed at the time of entry. As in previous years, sponsors that have title designation of specific races also will be recognized on the saddle towels.

About Breeders' Cup
The Breeders' Cup administers the Breeders' Cup World Championships; Thoroughbred racing's year-end Championships consisting of 14 races and $25.5 million in purses, which makes it the richest event in sports. At last year's Breeders' Cup, more than $100 million in winning wagers were returned to fans at betting locations around the globe. The Breeders' Cup also administers the Breeders' Cup Challenge qualifying series, and the Breeders' Cup Stakes Program. Breeders' Cup has offices in Lexington, Ky., and in New York City. Breeders' Cup press releases appear on the Breeders' Cup Web site, www.breederscup.com. You may follow the Breeders' Cup on Twitter at http://twitter.com/BreedersCup.

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