Jump to User Comments Contacts: Jim Gluckson, Breeders’ Cup, 212-230-9512, jgluckson@breederscup.com
Jason Howarth, Conover Tuttle Pace, 617-412-4000/508-353-0063 (cell) jhowarth@ctpboston.com

NEW YORK (September 16, 2009) -- The Breeders’ Cup announced today the launch of BreedersCup360, a specialized website focused on all aspects related to wagering on the Breeders’ Cup. The site, www.breederscup360.com, places a particular focus on the international competitors who are not as well known to many U.S.-based horseplayers. In addition to providing the most up to date betting information on the Breeders’ Cup, users will have access to over 100 race videos spanning all 14 divisions with critical commentary of each.

The site will also include complete Historical Stats, providing the user with wagering trends on trainers, jockeys, sires and dams compiled from the first 25 runnings of the Championships, and linked to breederscup.com.

Additional features of BreedersCup360 include:

-Full Breeders’ Cup social media integration (Twitter, Facebook, widgets, Flickr and YouTube)

-Links to many Breeders’ Cup sections from other racing entities such as The Blood-Horse, Thoroughbred Times, Equidia and At the Races

-Content provided by TVG, HRTV, ATTHERACES, The Player’s Network, Equibase, and Daily Racing Form

-Detailed European analysis, including insights from At the Races, as well as BC360 international correspondents Nick Luck and Fanny Salmon.

-Handicapping analysis from some of the biggest names in the business: Simon Bray (TVG), Caton Bredar (ESPN Breeders' Cup), Donna Brothers (NBC Sports), Dick Jerardi (Philadelphia Daily News/Daily Racing Form), Jeremy Plonk (ESPN.com/ HorseplayerPRO.com), Jeff Siegel (HRTV), Tim Turrell (ESPN Breeders' Cup/HorseplayerPRO.com) and more

-Special Contributors: Jerry Bailey (ESPN Breeders' Cup), Jerry Brown (Thoro-Graph), Randy Moss (DRF/ESPN Breeders' Cup)

-In-depth historical stats spotlighting Breeders’ Cup handicapping trends
BC has developed a more fan friendly interface to review and gather historical statistical information, such as wagering trends and race payouts.

BreedersCup360 is fully interactive. Fans can share their opinions about Challenge races and Breeders’ Cup contenders alongside the site’s analysts and contributors.

"Breederscup360.com is an interactive Welcome Mat for bettors looking for the latest handicapping content to specifically prepare them for Championship weekend,” said Peter Rotondo, Breeders’ Cup Vice President of Media and Entertainment. “This well respected team of international and domestic contributors will provide expert commentary and analysis on all Breeders' Cup hopefuls from around the world in these final weeks before the Breeders' Cup."

The site is built entirely using open source software, among the first for major racing organizations and was designed by Jessica Chapel of raceday360.com.

About Breeders’ Cup
The Breeders’ Cup administers the Breeders’ Cup World Championships; Thoroughbred racing’s year-end Championships consisting of 14 races and $25.5 million in purses. The organization also administers the Breeders’ Cup Challenge qualifying series, and the Breeders’ Cup Stakes Program. Breeders’ Cup has offices in Lexington, Ky., and in New York City. Breeders’ Cup press releases appear on the Breeders’ Cup Web site, www.breederscup.com. You may follow the Breeders’ Cup on Twitter at http://twitter.com/BreedersCup.

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