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Jim Gluckson, Breeders’ Cup 212-230-9512, jgluckson@breederscup.com

One Tweeter To Win Trip For Two To 2010 Breeders’ Cup World Championships at Churchill Downs

NEW YORK (October 6, 2009) – The Breeders’ Cup announced today that it will host the “Tweeters’ Cup” on Championship Friday (Nov. 6) at the 2009 Breeders’ Cup World Championships at Santa Anita Park (Nov. 6-7). While other sports properties have utilized Twitter, the “Tweeters’ Cup” will mark the first time a Tweet-Up will be held onsite during a Championship event. Lalawag.com, an online magazine that covers the tech culture, events and gossip news in Los Angeles will serve as a media partner for the Tweet-Up.

The “Tweeters’ Cup” will be held exclusively at Seabiscuit Court at Santa Anita Park and will follow similar formats of other Tweet-Ups. The event will be a social gathering place for horseracing fans and Los Angeles-based people who are active on Twitter, but will also incorporate horseracing content throughout the day. Tweeters can register here. The program will include:

Betting the Breeders’ Cup Handicapping session featuring Joe Drape of the New York Times, Ed DeRosa of the Thoroughbred Times & Tom Quigley of Horseplayer Magazine

Q&A with prominent current & retired jockeys

Appearances by ESPN personalities and jockeys from Animal Planet’s critically acclaimed reality show “Jockeys” and more

Registered participants will also have a designated seating area on the frontside of the track to watch all of the Breeders’ Cup Championship Friday races and one Tweeter will win a trip for two to the 2010 Breeders’ Cup World Championships at Churchill Downs.

“Social media and Twitter have allowed the Breeders’ Cup to establish a personal connection and a dialogue with horseracing fans all over the world. The “Tweeters’ Cup” is a celebration of that connection and something we felt was a natural element to include at the Breeders’ Cup,” said Peter Rotondo, Vice President of Media & Entertainment for the Breeders’ Cup.

The Championship Friday program will consist of six Breeders’ Cup races, beginning with the $500,000 Breeders’ Cup Marathon, and will be followed by five consecutive Breeders’ Cup races for females, culminating with the $2 million Breeders’ Cup Ladies’ Classic (gr. 1). The Marathon will begin the all Breeders’ Cup Pick 6.

The Breeders’ Cup, Thoroughbred racing’s global championship event, consisting of 14 races and purses totaling $25.5 million, will held at the Oak Tree meeting at Santa Anita for the second consecutive year. The Breeders’ Cup will also be televised live by ABC/ESPN with nine hours of live domestic coverage and in 130 foreign countries.


About Breeders’ Cup
The Breeders’ Cup administers the Breeders’ Cup World Championships; Thoroughbred racing’s year-end Championships consisting of 14 races and $25.5 million in purses, which makes it the richest event in sports. At last year’s Breeders’ Cup, more than $100 million in winning wagers were returned to fans at betting locations around the globe. The Breeders’ Cup also administers the Breeders’ Cup Challenge qualifying series, and the Breeders’ Cup Stakes Program. Breeders’ Cup has offices in Lexington, Ky., and in New York City. Breeders’ Cup press releases appear on the Breeders’ Cup Web site. You may follow the Breeders’ Cup on Twitter at http://twitter.com/BreedersCup and for wagering at http://twitter.com/BreedersCup360.
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