Jump to User Comments Complete portal for dedicated news, handicapping insights and betting information on the Breeders’ Cup

Contacts: Jim Gluckson, Breeders’ Cup, 212-230-9512, jgluckson@breederscup.com
Jason Howarth, Conover Tuttle Pace, 617-412-4000/508-353-0063 (cell) jhowarth@ctpboston.com

NEW YORK (August 11, 2010) – The Breeders’ Cup launched today the 2010 version of BreedersCup360.com, a specialized website focused on all aspects related to handicapping the 2010 Breeders’ Cup at Churchill Downs, November 5-6. In the coming months, the site,
BreedersCup360.com, will place particular focus on the international competitors who are not as well known to many U.S.-based horseplayers. In addition to providing the most up to date betting information on the Breeders’ Cup, users will have access to the latest interactive video races through a corresponding Breeders’ Cup YouTube page.

The site will also include complete Historical Stats, providing the user with trends on trainers, jockeys, sires and dams compiled from the first 26 runnings of the Championships.

Additional features of BreedersCup360.com include:

• Full Breeders’ Cup social media integration (Twitter, Facebook, widgets, Flickr and YouTube)
• Links to many Breeders’ Cup sections from other racing entities such as Daily Racing Form, The Blood-Horse, Thoroughbred Times and At the Races
• Additional Content provided by TVG, HRTV, AT THE RACES, Equibase, and Daily Racing Form
• Weekly features highlighting the stories behind the stars of the Breeders’ Cup
• Rankings by the BreedersCup360.com team
• Printable tip sheet suitable for bringing to the event
• Coverage of the Breeders’ Cup Handicapping Challenge
• Dispatches and analysis from around the globe from top contributors such as:

Dick Jerardi - National, Eastern correspondent. Philadelphia Daily News, Daily Racing Form, Beyer Associates
Jeff Siegel - National, Western correspondent. HRTV
Simon Bray - National blogger. TVG
Nick Luck - European correspondent. Racing UK, ESPN
Fanny Salmon - International blogger. Equidia (France)
John Scheinman - Feature writer. Racing Midatlantic, Maryland Jockey Club
Amanda Duckworth - Feature writer. ESPN.com
Randy Moss - Video correspondent. ESPN/ABC, NFL Network, Daily Racing Form, Beyer Associates
Ernie Munick -Blues/rock musician, reluctant writer and shaky-handed videographer who has been living The Lifestyle - horseplayer version - for nearly four decades.

BreedersCup360.com is fully interactive. Fans can share their opinions about Challenge races and Breeders’ Cup contenders alongside the site’s analysts and contributors.

"Breederscup360.com is an interactive platform for bettors looking for the latest handicapping content to specifically prepare them to wager on Championship weekend,” said Peter Rotondo, Breeders’ Cup Vice President of Media and Entertainment. “This well respected team of international and domestic contributors will provide expert commentary and analysis making it a valuable source for handicapping information and tips for novices and pros."

The site was built entirely using open source software, among the first for major racing organizations and was designed by Jessica Chapel of Railbird Media.

About Breeders’ Cup
The Breeders’ Cup administers the Breeders’ Cup World Championships, Thoroughbred racing’s year-end Championships. The Breeders’ Cup also administers the Breeders’ Cup Challenge qualifying series, and the Breeders’ Cup Stakes Program, which will provide racetracks and horsemen nearly $4 million in purse enhancements this year. Total purses for this year’s two-day event at Churchill Downs, Nov. 5-6, will be $26 million. The 2009 Breeders’ Cup delivered nearly $125 million in winning wagers to fans at betting locations around the globe. Breeders’ Cup press releases appear on the Breeders’ Cup Web site. You can also follow the Breeders’ Cup on social media platforms Facebook, Twitter and on YouTube.