Champions for Charity FAQ

Q. Is this a one-time bottle or part of a series?

A. The Lukas bottle will be the first in a three-bottle series starting in 2018 and running through 2020.


Q. How was Lukas selected and who/what will be featured on the future Maker’s Mark bottles?

A. The three limited-edition Maker’s Mark bottles represent some of the most iconic Breeders’ Cup champions from the event’s history. As the all-time winningest trainer in Breeders’ Cup history, along with his ties to Louisville and Churchill Downs, D. Wayne Lukas was a natural fit for 2018. The 2019 and 2020 will be announced in their respective years.


Q. If I make a donation will I receive a bottle(s)?

A. Your donation secures you a bottle(s) that you must pick up at the Champions for Charity event to be held in Louisville, KY the week of Breeders’ Cup 2018. Event details will be available soon. Please visit Your donation is tax deductible to the fullest extent. 100% of the donations will go directly to the charities. Please check with your tax advisor for latest tax code regulations.


Q. Can I bring a guest to the Champions for Charity event where the commemorative bottle will be available?

A. Each donor is permitted to bring one guest. Donors can collect their bottle(s) during a live D. Wayne Lukas signing which will be held at the Kentucky Derby Museum on Wednesday, October 31from 3-5:00 PM.


Q. Will the 2015, 2016 and 2017 bottles still be available?

A. Please contact Breeders’ Cup customer service if you are interested in the 2015 or 2017 collection. 859-514- 9428. The 2016 bottle is sold out.


Q: Will these bottles be sold in liquor stores?

A: No. For more information on how to obtain them, visit Champions for Charity.


Q. When do these bottles become available?

A. Donations will be accepted starting August 15, 2018.

Q. How were the 2018 charities selected?

A. The 2018 beneficiaries showcase charities that have strong ties to the Breeders’ Cup History as well as to the local community in Louisville. Old Friends Farm is home to many retired Breeders’ Cup Champions while the Kentucky Derby Museum serves as a key education resource in Louisville advocating for the importance of Thoroughbred racing in Kentucky. Breeders’ Cup felt both programs deserved our recognition in light of the outstanding work they’ve been doing for the industry.

Q. Who can I contact for more information?

A. The Breeders’ Cup customer service line is available to answer any additional questions at 859-514- 9428, Monday through Friday, 9am-5pm ET.

Q. The website’s not working, who can I call?

A. The Breeders’ Cup Customer Service line will be able to walk you through any technical difficulties or further questions. Call them directly to speak with a representative at 859-514-9428, Monday through Friday, 9am-5pm ET.

Updated August 14, 2018

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