(LOS ANGELES, Oct. 30, 2012) – The Breeders’ Cup announced today that its “Text to Donate” campaign has received a contribution of $10,000 from the New York Thoroughbred Horsemen’s Association (NYTHA). “Text to Donate” was established earlier this month to provide fans a convenient way to contribute to the Thoroughbred Aftercare Alliance (TAA).
NYTHA is one of the founding members of the TAA, and NYTHA President Rick Violette Jr. sits on the TAA Board of Directors.
“Thoroughbred retirement and aftercare initiatives have always been a high priority for NYTHA,” said Violette. “We have been active in supporting the TAA since its inception, and we hope our contribution serves as a jumpstart for the Breeders’ Cup’s innovative ‘Text to Donate’ program. It is up to all of us to ensure that our horses have productive, happy lives after their racing careers are over.”
This year, fans, whether at Santa Anita Park for the Breeders’ Cup World Championships, Nov. 2-3, or watching the races at home or at an offsite facility, can text donations from their mobile devices to the TAA. They can do so by sending “FUNDTAA” to the text number 56512 (message and data rates may apply).
“We are very grateful to everyone at the New York Thoroughbred Horsemen’s Association for this outstanding show of support,” said Bob Elliston, Breeders’ Cup Chief Operating Officer. “Their generous contribution will not just help bring attention to this very important campaign—it will also make a significant difference in the lives of a number of retired Thoroughbreds.”
The Breeders’ Cup will promote “Text to Donate” through public service announcements on the world television feed of the Breeders’ Cup races, and on site at Santa Anita through public address announcements, message boards and in track program advertising.
“What an outstanding gesture by NYTHA to get ‘Text to Donate’ off to such a great start, and also by Breeders’ Cup to make aftercare such a priority among its many promotional initiatives,” TAA Executive Director Mike Ziegler. “We are hopeful that racing fans all across the country will follow suit to whatever extent suits their budgets. Every contribution, large and small, will make a difference. And all monies raised will go straight to the care of retired Thoroughbreds.”
The TAA is dedicated to serving as an accrediting body for aftercare facilities for Thoroughbreds following their racing careers and as a funding body to support these approved facilities across North America. Breeders’ Cup, along with The Jockey Club and Keeneland Association, has provided initial seed money to the organization.
The 29th running of the Breeders’ Cup takes place November 2-3 at Santa Anita Park in Arcadia, CA. The Breeders’ Cup has become the culmination of the thoroughbred-racing season, and attracts the best horses, trainers and owners from across the globe. This prestigious international event consists of 15 races with purses and awards totaling more than $25 million. Tickets to the Breeders’ Cup can still be purchased at www.breederscup.com/tickets. Tune-in on Saturday, November 3, 8:00 PM-9:00 PM ET to NBC for primetime coverage of the $5 million Breeders’ Cup Classic, and Tony Bennett’s performance of “The Best Is Yet To Come.” Full TV schedule can be found at www.breederscup.com