NEW YORK (September 25, 2013) – The Breeders’ Cup today announced it has selected City of Hope, a leading research and treatment center for cancer, diabetes and other life-threatening diseases, as its primary non-profit beneficiary for the 30th running of the Breeders’ Cup World Championships, to be held November 1,2 at Santa Anita Park in Arcadia, Calif.
As a part of the relationship, Breeders’ Cup has pledged to raise a minimum of $50,000 for City of Hope at this year’s event. Racing fans will have the opportunity to contribute to City of Hope when purchasing tickets online as well as through various promotional activities onsite; collection booths, merchandise sales and Public Service Announcements (PSAs).
Breeders' Cup is also teaming up with Tickets-for-Charity to offer guests special VIP Charity Packages, including exclusive Trophy Lounge seating, private handicappers, enclosure passes, star-studded kick-off party tickets and more to benefit City of Hope. These packages will be available exclusively at www.ticketsforcharity.com.
“We are delighted to announce our partnership with such an outstanding organization as City of Hope for this year’s Breeders' Cup in Southern California,” said Breeders’ Cup President and CEO Craig Fravel. “For many years, City of Hope has been at the forefront of treating those in vital need of medical services for life-threatening diseases. We welcome them as a new part of the Breeders’ Cup family.”
Now celebrating its centennial, City of Hope is recognized worldwide for its high-quality patient care and groundbreaking science. City of Hope’s mission is to quickly turn research ideas into better prevention strategies and cures.
“City of Hope is deeply honored to be selected as this year’s Breeders’ Cup beneficiary,” said City of Hope Chief Executive Officer Michael Friedman. “The funds and awareness raised by this truly unique event will help us speed new medical and scientific breakthroughs to patients not just at City of Hope, but worldwide. Our doctors and researchers specialize in discoveries and care that create longer and healthier lives for people everywhere. This recognition will help us in our work.”
A special event hosted by Breeders’ Cup, Santa Anita Park and VITAS Healthcare will take place on Wednesday, October 30 at the racetrack to honor City of Hope survivors during morning workouts where they will have the opportunity to meet winning Breeders’ Cup owners, trainers and Jockeys.
In addition to City of Hope, Breeders’ Cup will continue to support Equine charities, including the Permanently Disabled Jockeys Fund (PDJF), California Retirement Management Account (CARMA) and the Thoroughbred Aftercare Alliance (TAA), among others.
About City of Hope
City of Hope is a leading research and treatment center for cancer, diabetes and other life-threatening diseases. Designated as a comprehensive cancer center, the highest recognition bestowed by the National Cancer Institute, City of Hope is also a founding member of the National Comprehensive Cancer Network, with research and treatment protocols that advance care throughout the nation. City of Hope’s main hospital is located in Duarte, Calif., just northeast of Los Angeles, with clinics in Antelope Valley and South Pasadena. It is ranked as one of "America's Best Hospitals" in cancer by U.S.News & World Report. Founded in 1913, City of Hope is a pioneer in the fields of bone marrow transplantation and genetics. For more information, visit www.cityofhope.org or follow City of Hope on facebook, twitter, youtube or flickr.
Tickets-for-Charity works with top touring artists, pro sports teams and corporations to offer fans exclusive tickets at great prices where every purchase includes a donation to charity. Tickets-for-Charity has teamed up with some of the biggest names in sports and entertainment from John Mayer and Taylor Swift to the Boston Red Sox and San Francisco Giants to generate millions of dollars in donations for 100+ charities through its Charitable Sale™ platform. Fans can visit www.ticketsforcharity.com to learn more and purchase tickets for concert tours and sporting events nationwide.
About Breeders’ Cup
The Breeders’ Cup administers the Breeders’ Cup World Championships, Thoroughbred racing’s year-end Championships. The Breeders’ Cup also administers the Breeders’ Cup Challenge qualifying series, which provides automatic starting positions into the Championships races. The 2013 Breeders’ Cup World Championships, consisting of 14 races and purses totaling $27 million will be held Nov. 1-2 at Santa Anita Park in Arcadia, Calif., and will be televised live by the NBC Sports Network. Breeders’ Cup press releases appear on the Breeders’ Cup Web site, www.breederscup.com. You can also follow the Breeders’ Cup on social media platforms Facebook, Twitter and YouTube.