New York, NY (May 27, 2014) — The Breeders’ Cup, thoroughbred racing’s most prestigious international race event, and the Hampton Classic, the world-class equestrian show jumping event, have announced a new marketing partnership that joins together two of the most celebrated international brands in sports and lifestyle entertainment.
Designated as Official Marketing Partners of one another, the Breeders’ Cup and Hampton Classic partnership creates a rarely seen connection between the luxury worlds of thoroughbred horseracing and equestrian show jumping. With both events built around the pageantry, passion and luxury appeal of the elite equestrian lifestyle, the collaboration aims to create further synergies among audiences, patrons and sponsors – who all appreciate horses as well as the best-in-class fashion, dining and hospitality experiences offered by these prestigious lifestyle brands.
“The Hampton Classic is a world-class lifestyle and entertainment event and we see the potential for great synergies and cross-over among audiences,” said Breeders’ Cup VP of Media & Entertainment Peter Rotondo. “We are excited to introduce the thrill and glamour of the Breeders’ Cup to the Hampton Classic audience and see several opportunities to effectively market the luxury appeal of both lifestyle brands through the new partnership.”
“The Breeders’ Cup attracts worldwide interest and television audiences and is a natural marketing partner for the Hampton Classic,” said Shanette Cohen, Executive Director of the Hampton Classic. “This marketing crossover will allow both events to reach new audiences and should be a true ‘win-win’ that helps not only both events, but both our sports as a whole.”
Along with digital, print and social media promotion across events, the partnership includes a ‘Classic to Classic Sweepstakes’, the winner of which will receive a VIP hospitality experience at the Breeders’ Cup World Championships at Santa Anita in California.