LEXINGTON, Ky. (October 23, 2014) – The Breeders’ Cup, Thoroughbred racing’s most prestigious international event, has announced its newest partner: famous Swiss watchmaker Longines. As the Official Partner of the 31st Breeders’ Cup World Championships, taking place October 31 and November 1 at Santa Anita Park, Longines will be the Official Timekeeper and Watch of the event. The brand will also be the Title Partner of the Longines Breeders’ Cup Turf and Longines Breeders’ Cup Distaff, two prestigious races taking place during the World Championships. A major milestone for the Breeders’ Cup, Longines recent move to partner with the Breeders’ Cup is evidence of its evolution as one of the world’s most premier lifestyle events.
In addition to being the Official Timekeeper for the World Championships and the Title Partner for the Longines Breeders’ Cup Turf and Longines Breeders’ Cup Distaff, Longines will present Conquest Classic watches to the owner, breeder, trainer, jockey and stable staff of the winning horse in the Longines Breeders’ Cup Distaff race, the Longines Breeders’ Cup Turf race and the Breeders’ Cup Classic race. The brand will also have a prominent presence throughout Santa Anita Racetrack with branded clocks and banners decorating the course.
In keeping with the brand’s motto that ‘elegance is an attitude’, Longines Ambassador of Elegance Simon Baker will attend the Breeders’ Cup World Championships and the brand will organize the Longines Prize of Elegance competition on October 31 and November 1 to celebrate the iconic style of the Breeders’ Cup World Championships. With the help of celebrity judges, Longines will choose the most elegant man and woman and award them each with a magnificent Longines watch.
“We couldn’t be more excited about joining forces with Longines,” said Craig Fravel, President and CEO of the Breeders’ Cup. “This partnership reflects the evolution of the Breeders’ Cup and illustrates its appeal to prestigious brands and their target audience. The inherent sophistication and style in typical Breeders’ Cup attendees mirrors that found in Longines traditional consumers.”
“We are really proud to be the Official Partner and Timekeeper of the Breeders’ Cup World Championships, an event that matches perfectly our core values, namely tradition, performance and elegance,” said Juan-Carlos Capelli, Longines Vice-President and Head of International Marketing. “Our passion for equestrian sports dates back to 1878, when the brand produced a chronograph engraved with a jockey and his mount and being now associated with one the most important events of the international horseracing season is a great honour.”
The Breeders’ Cup World Championships are considered to be the premier Thoroughbred horseracing event of the year, attracting the best horses, breeders, trainers, and owners from across the globe and the Breeders’ Cup Classic race is often a deciding factor in the Longines World's Best Racehorse Rankings and the Longines World’s Best Jockey Award.
About Breeders’ Cup
The Breeders’ Cup administers the Breeders’ Cup World Championships, Thoroughbred racing’s year-end Championships. The Breeders’ Cup also administers the Breeders’ Cup Challenge qualifying series, which provides automatic starting positions into the Championships races. The 2014 Breeders’ Cup World Championships, consisting of 13 (grade I) races and purses totalling $26 million, will be held Oct. 31-Nov. 1 at Santa Anita Park in Arcadia, Calif., and will be televised live by the NBC Sports Group. Breeders’ Cup press releases appear on the Breeders’ Cup Web site, www.breederscup.com. You can also follow the Breeders’ Cup on social media platforms Facebook, Twitter and YouTube.
Longines has been based at Saint-Imier, Switzerland, since 1832. It has generations of experience as the official timekeeper at world championships and as a partner of international sports federations. Longines is a member of The Swatch Group S.A., the world’s leading manufacturer of horological products. With an excellent reputation for creating refined timepieces, the brand, whose emblem is the winged hourglass, has outlets in over 140 countries.