ARCADIA, Calif. (October 31, 2014) – The Breeders’ Cup has introduced several exciting new fashion and beauty components that will be featured at this year’s 31st Breeders’ Cup World Championships, taking place October 31 and November 1. Throughout the two-day event, attendees will have the opportunity to enjoy a complimentary LA Mag Beauty Bar as well as participate in the Longines Prize of Elegance Fashion Contest. Individuals will also have the opportunity to up the fashion ante with a stop at the Breeders’ Cup’s Official Milliner Christine Moore’s on-site pop-up shop. Considered one of the most prestigious horse racing events in the world, the Breeders’ Cup’s integration of these additional fashion and beauty elements further illustrates its evolution as a global luxury lifestyle event and brand.
A first for the Breeders’ Cup, the on-site Beauty Bar by Los Angeles magazine will feature products and makeup artists from M.A.C. Cosmetics, who will be on hand to touch up makeup and create special race day looks for all those that stop by with a beauty passport. Bliss Spa will also be on hand to pamper patrons while they sip a glass of champagne and sample products from Christine by Van Thomas Concepts. On-site hairstylists will also be present to create signature looks for all those interested. Not to leave the men out, the LA Mag Beauty Bar will also include a shoe shining station. The Beauty Bar will be open from 11am to 5pm on Friday and 10am to 5pm on Saturday.
Another first for the Breeders’ Cup, there will be a Longines Prize of Elegance Fashion Contest taking place both Friday and Saturday during the World Championships. Designed to highlight the great fashion inherently found in horseracing, the Longines Prize of Elegance contests will award the best dressed man and woman each day a signature Longines timepiece. Four esteemed judges will be on hand to decide the winners and include Los Angeles magazine Fashion Editor Linda Immediato; Miss Connecticut Acacia Courtney; Breeders’ Cup Official Milliner Christine Moore; and Vice President of Longines Juan Carlos Capelli. Open to all attendees, registration begins at 11am and closes at 2:30pm each day.
“Each year we try to provide attendees with new and unique experiences while they enjoy the races,” said Peter Rotondo, Vice President of Media and Entertainment of the Breeders’ Cup. “Because the event already commands a certain level of style and sophistication, we thought it would be fun to build out the fashion and beauty aspects to increase excitement and offer something different – people don’t typically expect a beauty bar at a horserace!”
In addition to the LA Mag Beauty Bar and Longines Prize of Elegance Fashion Contests, Breeders’ Cup Official Milliner Christine Moore will have a special pop-up shop at the track featuring her highly coveted and sought-after fascinators and fedoras for both men and women to add a dash of race day flair to all ensembles. Recognizing the great fashion found in thoroughbred racing, luxury fashion brand Theory has partnered with the Breeders’ Cup this year to create the first-ever Theory Track Team and Breeders’ Cup Pop-Up Shop. The Theory Track Team will be circulating the grounds and track each day showcasing the brand’s take on thoroughbred style as well as the pieces available for purchase at the Pop-Up, located within the Langham Hotel.