LEXINGTON, Ky. (February 18, 2015) – KentuckyOne Health, the largest and most comprehensive health system in the Commonwealth, has signed on as the title sponsor of the Breeders’ Cup Festival Week, which will present a broad offering of entertainment and hospitality events in support of the 2015 Breeders’ Cup World Championships. The Breeders’ Cup, the world’s most prestigious two days of international Thoroughbred racing, will take place at Keeneland Race Course in Lexington on October 30-31.
This will be the first time in Breeders’ Cup history that the event will be held in Lexington, which is the corporate headquarters of the Breeders’ Cup and home to many of the Thoroughbred farms that provide the horses who compete in the championships. Leading up to the Breeders’ Cup, a full week of activities – public and private – will help roll out the purple carpet for the national and international guests coming to Central Kentucky.
Beginning Sunday, October 25 and continuing through Saturday, October 31, there will be live music, interactive fan and hospitality experiences and unique events focusing on a growing downtown entertainment area in Lexington.
“KentuckyOne Health is excited to partner with the Breeders’ Cup Festival Week,” said Jeff Murphy, Vice President of Marketing for KentuckyOne Health. “It’s a match that just makes sense. Excellence is a cornerstone value for our entire organization, and the Breeders’ Cup delivers the best of the best of a Kentucky tradition. This is just one of many ways KentuckyOne supports and promotes quality of life in the Commonwealth.”
“We are delighted that KentuckyOne Health has taken the lead to make sure our guests can enjoy a world-class experience while they are here with us.” stated Kip Cornett, chairperson of the Breeders’ Cup Festival Week committee. “And we look forward to announcing even more partners in our efforts soon.”
We thank KentuckyOne for taking a prominent position as the title sponsor in support of this year’s Breeders’ Cup Festival Week,” said Craig Fravel, Breeders’ Cup President and CEO. “Festival Week will provide local and international fans a wide range of events showcasing the spirit, tradition and excitement of the Breeders’ Cup experience and Thoroughbred racing in Lexington and Central Kentucky.”
Keeneland applauds KentuckyOne Health in their sponsorship of the Breeders’ Cup Festival,” Keeneland President and CEO Bill Thomason said. “The strong support of our corporate partners coupled with the extraordinary enthusiasm of our fans will make the 2015 Breeders’ Cup a truly memorable racing experience.”
About Breeders’ Cup
The Breeders’ Cup administers the Breeders’ Cup World Championships, Thoroughbred racing’s year-end Championships. The Breeders’ Cup also administers the Breeders’ Cup Challenge qualifying series, which provides automatic starting positions into the Championships races. The 2015 Breeders’ Cup World Championships, consisting of 13 grade I races and purses totaling $26 million, will be held October 30-Oct. 31 at Keeneland Race Course in Lexington, Ky., and will be televised live by the NBC Sports Group. Breeders’ Cup press releases appear on the Breeders’ Cup Web site, www.breederscup.com. You can also follow the Breeders’ Cup on social media platforms, Facebook, Twitter and YouTube.
For more than 75 years, the Keeneland Association has devoted itself to the health and vibrancy of the Thoroughbred industry. As the world's largest Thoroughbred auction company, Keeneland conducts sales every January, September and November. Its sales graduates dominate racing across the globe at every level. In April and October, Keeneland offers some of the highest caliber and richest Thoroughbred racing in the world. In 2015, Keeneland will host the Breeders’ Cup World Championships on Oct. 30-31. Uniquely structured, Keeneland is a private, for-profit corporation that returns its earnings to the industry and the community in the form of higher purses, and it has made millions of dollars in charitable contributions for education, research and health and human services throughout Central Kentucky. To learn more about Keeneland, visit Keeneland.com.