Lexington, Ky. (May 27, 2015) – On the heels of strong growth in 2014, Breeders’ Cup has today launched its 2015 Million Dollar Finish fantasy game with more prizes and opportunities to win than ever before throughout the Breeders’ Cup Challenge Series: “Win & You’re In.” During each of the 10 national broadcasts of the Breeders’ Cup Challenge Series on NBC and NBC SN, the fantasy player with the highest score for each designated race will win a once-in-a-lifetime VIP trip for two to the sold-out 2015 Breeders’ Cup World Championships at Keeneland Race Course in Lexington, Kentucky. Along with the 10 chances to win during the Challenge Series, fans can enter for a shot at the ultimate prize of $1 million during the Breeders’ Cup World Championships by predicting the correct order for the top 10 finishers in the $5 million Breeders’ Cup Classic, which will air on Saturday, October 31 on NBC.
Million Dollar Finish offers fans the opportunity to enter their top picks in the most prominent races taking place at some of the best tracks across the country and nationally broadcast on NBC and NBCSN. The game is free to enter and play, and fans can register and submit their picks for each race online at: http://www.milliondollarfinish.com/. The first chance for fans to participate during the 2015 season will be on June 6 in the Belmont Stakes where American Pharoah will vie for his place in history by becoming the first Triple Crown winner since Affirmed in 1978.
“Million Dollar Finish has served as a great new digital platform for fan engagement throughout our Challenge Series and we’re excited to up the ante this year by offering a true Win and You’re In opportunity for our fans to the sold-out 2015 Breeders’ Cup World Championships at Keeneland,” said Justin McDonald, Breeders’ Cup Vice President of Marketing & Digital Media. “The number of fantasy players more than doubled year-over-year in 2014 and we’re positioned for similar growth again this year with even more incentive for fans to follow along throughout the season-long Win & You’re In Series.”
The Breeders’ Cup World Championships is considered to be the premier Thoroughbred horseracing event of the year, attracting the best horses, jockeys, trainers, and owners from across the globe. It has become the unofficial end of the Thoroughbred-racing season, and the World Championships represents the richest two days in sports.
About Breeders’ Cup
The Breeders’ Cup administers the Breeders’ Cup World Championships, Thoroughbred racing’s year-end Championships. The Breeders’ Cup also administers the Breeders’ Cup Challenge qualifying series, which provides automatic starting positions into the Championships races. The 2015 Breeders’ Cup World Championships, consisting of 13 Grade 1 races and purses totaling $26 million, will be held October 30-31 at Keeneland Race Course in Lexington, Ky., and will be televised live by the NBC Sports Group. Breeders’ Cup press releases appear on the Breeders’ Cup Web site, www.breederscup.com. You can also follow the Breeders’ Cup on social media platforms, Facebook, Twitter and YouTube.
No purchase necessary to enter or win. The Promotion registration period begins on or about April 28, 2015 at 12:01 a.m. ET and ends on October 31, 2015 at 5:40 p.m. ET. Promotion is open only to legal residents of the 50 United States & D.C., who are 18 years of age or older. See Official Rules at www.MillionDollarFinish.com/rules for exact registration times for each race, additional eligibility restrictions, prize descriptions/restrictions/ARVs and complete details. Void where prohibited. PROMOTION IS DEVISED AS A NON-GAMBLING PROMOTION and is intended solely for entertainment purposes. Promotion is sponsored by Breeders’ Cup Limited. Breeders’ Cup Limited is the sole sponsor of the Promotion. NBC Sports and NBCUniversal Media, LLC are not sponsors of the Promotion and are not associated with the administration of the Promotion in any way. Entrants are providing information to sponsors and not to NBC Sports and NBCUniversal Media, LLC.