LEXINGTON, Ky. (August 10, 2015) — Breeders’ Cup Ltd. and TwinSpires.com announced today a multi-year agreement making TwinSpires, one of the leading online and mobile betting platforms, the official wagering partner of the Breeders’ Cup World Championships and the title sponsor of the $1.5 million TwinSpires Breeders’ Cup Sprint.
The Breeders’ Cup World Championships, Thoroughbred racing’s most prestigious international event, consists of 13 Grade 1 races and awards purses totaling $26 million. The 32nd Breeders’ Cup will take place on October 30-31 for the first time at Keeneland Race Course in Lexington, Ky., and will be televised on NBC and NBCSN.
“We are delighted that TwinSpires has joined us as an official partner of the World Championships and the title sponsor of the Breeders’ Cup Sprint.” said Craig Fravel, Breeders’ Cup President and CEO. “The high quality and standards of brand excellence and popularity of TwinSpires for its wagering customers are a perfect fit for our Championships.”
“The Breeders Cup Championship races are amongst the best racing content on the planet and it’s a natural fit for us to be the Official Wagering Partner,” said Ian Williams, vice president marketing for TwinSpires.com. “We are looking forward to working with the Breeders Cup team at Keeneland where history could be made in the form of an American Pharaoh ‘Grand Slam.’”
As the official Breeders’ Cup Betting partner, TwinSpires will receive exposure through a comprehensive package of television, digital, and print media benefits, including commercial time on NBC and NBCSN telecasts of Breeders’ Cup Challenge series races and during the Breeders’ Cup World Championships telecasts. Additionally, TwinSpires will be the presenting partner of the Morning Line at the Breeders’ Cup Post-Position Draw presented by Rood & Riddle of the 13 Breeders’ Cup races on October 26 at Keeneland.
The TwinSpires Breeders’ Cup Sprint, a grade 1 race for 3-year-olds and older, and contested on the main track at three-quarters-of-a-mile, will be run on Saturday, October 31. Since its inception in 1984, 18 Breeders’ Cup Sprint winners have been voted Thoroughbred racing’s Eclipse Award Champion Sprinter or Male Sprinter.
About Breeders’ Cup
The Breeders’ Cup administers the Breeders’ Cup World Championships, Thoroughbred racing’s year-end Championships. The Breeders’ Cup also administers the Breeders’ Cup Challenge qualifying series, which provides automatic starting positions into the Championships races. The 2015 Breeders’ Cup World Championships, consisting of 13 Grade 1 races and purses totaling $26 million, will be held October 30-31 at Keeneland Race Course in Lexington, Ky., and will be televised live by the NBC Sports Group. Breeders’ Cup press releases appear on the Breeders’ Cup Web site, www.breederscup.com. You can also follow the Breeders’ Cup on social media platforms, Facebook, Twitter and YouTube.
TwinSpires.com is the official wagering site of the Kentucky Derby and Churchill Downs Incorporated (NASDAQ: CHDN). Players who wager with TwinSpires.com receive free handicapping information from the official data source of the Kentucky Derby, Brisnet.com. To open an account, visit TwinSpires.com, call 1-877-SPIRES-1 (1-877-774-7371), or download our new app from the Apple/iTunes Store. You can follow TwinSpires.com on social platforms Facebook, Twitter, Instagram, and YouTube.