Thursday, March 15, 2012

LEXINGTON, Ky. (June 12, 2012) – The Breeders’ Cup and Lalique, the luxury French Crystal House internationally recognized for excellence and creativity, have announced a multi-year agreement designating Lalique as the official trophy provider of the Breeders’ Cup World Championships.

The Breeders’ Cup, Thoroughbred racing’s most prestigious global event, consists of 15 races and more than $25 million in purses. This year’s event will be held at Santa Anita Park in Arcadia, Calif., on November 2-3 and will be televised live on the NBC Sports Network. The $5 million Breeders’ Cup Classic will be televised in primetime on NBC at 8:30 p.m. ET on Nov 3.
As part of the agreement, Lalique also becomes an official marketing and promotional partner of the Breeders’ Cup. Among the major points of the partnership, Lalique will:
Create and present customized crystal trophies for all 15 Breeders’ Cup World Championships races for the winning breeders, trainers and jockeys of the two day event.
Receive integration of the Lalique official trophy presentation following each race into NBC Sports Network broadcast.

Create and present customized crystal trophies for all 73 Breeders’ Cup Challenge qualifying races held in the US, Canada, England, Ireland, France, Australia, Germany, Argentina, South Africa and Japan.

Gain naming rights to the VIP Hospitality Lounges Breeders’ Cup hosts at its Official VIP Hotels for owners, trainers, participants, breeders, sponsors and International VIP guests.

“Lalique’s reputation of creativity and quality was critical to the formation of this new partnership,” said Craig Fravel, Breeders’ Cup President and CEO. “Lalique represents the ultimate in skill and precision and their exquisite trophies will appeal to our horsemen and fans
that are such an integral part of the Breeders’ Cup experience.”

“We are proud to be participating in such a prestigious competition as the Breeders’ Cup. It is a perfect fit with the history of our founder and brand that has always been fascinated and inspired by the beauty of horses,” said Maz Zouhairi, President & CEO of Lalique North America. “We share a heritage based on a commitment to craftsmanship underpinned by a genuine passion to strive for the best in all our endeavors,” said Zouhairi.

For the Breeders’ Cup Trophy, Lalique artisans achieved tremendous detail in recreating the champion horse. The flawless mix of clear and frosted crystal, unique to Lalique, calls forth true movement and depth. There is a majesty and honor conveyed by the prized horse that represents the meaning of the Breeders’ Cup.

The House of Lalique has a rich past with horses. In 1929, Rene Lalique took inspiration from the “Longchamp” racetrack, home of the “Prix de l’Arc de Triomphe”, and created the coveted, collectable Longchamp radiator cap mascot. Today, the Longchamp mascot has been re-issued as a crystal paperweight to celebrate both the richness of Lalique’s past, as well as its contemporary present. Rene’s son, Marc designed the classic Lalique “Horse Head” in 1953, an incredible piece weighing over 50 pounds of pure crystal. One of Lalique’s most recent collections, “Odyssee” tells the story of a fantastic journey to conquer wide-open spaces inhabited by wild horses. To Lalique, horses evoke an urge for freedom and adventure. Equus, a limited edition vase in the “Odyssee” collection is a technological feat by the Lalique artisans, continuing the long-standing tradition of craftsmanship and love of horses.

About Breeders’ Cup

The Breeders’ Cup administers the Breeders’ Cup World Championships, Thoroughbred racing’s year-end Championships. The Breeders’ Cup also administers the Breeders’ Cup Challenge qualifying series, which provides automatic starting positions into the Championships races. The 2012 Breeders’ Cup World Championships, consisting of 15 races and purses totaling more than $25 million will be held Nov. 2-3 at Santa Anita Park in Arcadia, Calif., and will be televised live by the NBC Sports Network. Breeders’ Cup press releases appear on the Breeders’ Cup Web site, www.breederscup.com. You can also follow the Breeders’ Cup on social media platforms, Facebook, Twitter, and YouTube.

About LALIQUE

LALIQUE is internationally recognized as the undisputed Master of crystal. Representing the ultimate in artisanal skills, utmost precision and fundamental values, LALIQUE stands for luxury, excellence and creativity. René Lalique, renowned as the inventor of modern jewelry, became Master in the art of glassmaking in 1907. Lalique earned his title, Sculpteur de Lumiere, from the richly sculptural craftsmanship and dramatic contrasts between clear and frosted finishes that define his work. Today, the Lalique company offers crystal collections across five categories: interior design, giftware, fine jewelry, art and fragrance. For more information, please visit www.lalique.com.