$500K Pay Day Digital Mystery Voucher Program Returns for 2012 Breeders' Cup
NEW YORK (September 4, 2012) – Based on its successful launch in 2011, the Breeders’ Cup announced today that it will conduct the $500K Pay Day online mystery voucher program again for the 2012 World Championships. The promotion will offer fans a chance at one $500,000 mystery voucher that can be redeemed at participating simulcast partner sites on Saturday, November 3.
The Breeders’ Cup $500K Pay Day is based on the traditional mystery mutuel voucher concept but utilizes modern technology to offer this program in a digital environment. Tracks, off-track betting facilities and casinos work with Breeders’ Cup to promote the offer to their patrons via email, social media and other marketing channels.
“We’re excited to offer the $500K Pay Day promotion again and work with our simulcast partners to help drive attendance and handle at their facilities on Breeders’ Cup weekend,” said Justin McDonald, Breeders’ Cup Senior Director of Marketing and Digital Media. “Last year we had 17 simulcast sites across the country participate and we hope to build upon that number this year.”
Simulcast partners have until Monday, September 10 to sign up for the promotion and can contact Justin McDonald at email@example.com for more information. The promotion will officially open to fans for registration in mid-October.
To participate, fans are required to register online to receive a digital coupon that they can print out or bring to the track on a Smartphone. The coupon will be scanned at a redemption booth and the fan is awarded a real money voucher worth at least $2. Individual tracks and simulcast sites will dictate their specific voucher denominations (some may be worth $5, $10, $100 or more). There will be one $500,000 voucher available nationally for redemption.
- June 19, 2021
Dream Of Dreams Wins Diamond Jubilee Stakes at Royal Ascot and Gains Automatic Berth into Breeders' Cup Turf Sprint
Saeed Suhail’s Dream Of Dreams (IRE) put the agony of two previous near-misses behind him to capture the 6-furlong US$975,000 Diamond Jubilee Stakes (G1) at Royal Ascot and earned an automatic berth into this year’s US$1million Breeders’ Cup Turf Sprint (G1) through the Breeders’ Cup Challenge Series.
- June 18, 2021
Coverage to be available via ITV, Sky Sports Racing and Racing TV.
- June 18, 2021
Starman and Dream of Dreams Lead Saturday's Diamond Jubilee Stakes at Royal Ascot for Automatic Berth into Breeders' Cup Turf Sprint
David Ward’s Starman (GB), a winner of four of five races, and Saeed Suhail’s Dream Of Dreams (IRE), runner-up in this race the last two years, headline Saturday’s 6-furlong US$975,000 Diamond Jubilee Stakes (G1) at Royal Ascot.