American Doorstop Project Co-Founders & Producers of Documentary Film, Born To Rein Announce National Branding and Marketing Partnership with Breeders’ Cup World Championships
SCOTTSBLUFF, NE (September 18, 2018) - Jody L. Lamp and Melody Dobson co-founders of the American Doorstop Project and co-producers of the new documentary film, Born To Rein, announce a national branding and marketing partnership with the Breeders’ Cup Limited, an organization that Minatare, Nebraska native, John A. Nerud was instrumental in co-founding and served as its inaugural marketing committee chairman.
Lamp and Dobson acknowledge the Breeders’ Cup partnership as a true testament of leadership and historic significance for a Nebraskan, like John Nerud, whose influence and contributions to a national and international industry has largely gone untold and unrecognized in the community and state where he was raised. Nerud himself had credited his Nebraska upbringing for contributing to the greatness he achieved as a horsemen, trainer, breeder and industry influencer.
“Certainly known and respected throughout all ranks within the thoroughbred horse industry, Mr. Nerud’s iconic persona and vision for America’s oldest sport culminated when he helped found and market the uniqueness of an international championship event like the Breeders’ Cup,” says Lamp, who was raised near the Nerud family homestead in western Nebraska. “We welcome and appreciate the Breeders’ Cup’s support to market the film and help recognize John Nerud’s genius and position of eminence in the racing industry, which deserves its own place of honor in Nebraska’s history.”
To be released in 2019, Born To Rein also honors Nebraska’s Legendary National Hall of Fame Horsemen – father-and-son trainers, Marion and Jack Van Berg of Columbus. The timing of the documentary coincides with 100th Anniversary of America’s First Triple Crown Winner, Sir Barton, who after retiring from racing served in the U.S. Army Remount Service Stallion at Fort Robinson near Crawford, NE.
“We are very proud and honored to partner with the producers of Born to Rein for this compelling documentary about the remarkable life of John Nerud,” says Breeders’ Cup President and CEO, Craig Fravel. “Over his many decades as a trainer, breeder, owner and racing leader, Mr. Nerud left an indelible imprint upon Thoroughbred racing. He was at the forefront in the creation of the Breeders’ Cup, working with John Gaines and other Founding Members to bring the Breeders’ Cup concept to a spectacular beginning in 1984. We remain indebted to him for vision and commitment to build a unique international championship event for horse racing.”
For more information about partnerships, advertising and promotion details, contact the producers at office@BornToRein.com or call 406.698.9675.
Fast Facts about the Film and Filmmakers:
• Research for Born To Rein began in 2009
• Lamp discovered a son of Sir Barton’s was sold at the May 1946 horse sale at Billings Livestock Commission.
• Lamp & Dobson launched the American Doorstop Project on July 1, 2015.
• Lamp & Dobson wrote a book – A History of Nebraska Agriculture: A Life Worth Living and launched it in Grand Island, NE on June 7, 2017 – Jack Van Berg’s 80th Birthday
Born To Rein
Born To Rein commemorates the lives and accomplishments of native Nebraskans and National Hall of Fame Horsemen, John A. Nerud of Minatare, and father-and-son Marion and Jack Van Berg of Columbus/Grand Island. Nerud, a Navy veteran and one of America’s most accomplished and revered thoroughbred horse trainers and breeders, co- founded the prestigious Breeders’ Cup Classic. He was inducted into the National Museum of Horse Racing Hall of Fame in 1972. Marion Van Berg was the nation’s leading owner in racing victories 14 times and was the first Nebraskan inducted into the National Museum of Racing’s Hall of Fame in 1970. Like his father, Jack Van Berg set records for the most wins. His best horse, Alysheba, won the 1987 Kentucky Derby, Preakness Stakes and Breeders’ Cup Classic, and was Horse of the Year in 1988.
About Breeders’ Cup
The Breeders’ Cup administers the Breeders’ Cup World Championships, Thoroughbred racing’s year-end Championships. The Breeders’ Cup also administers the Breeders’ Cup Challenge qualifying series, which provides automatic starting positions into the Championships races. The 2018 Breeders’ Cup World Championships, consisting of 14 races (13 Grade 1 events) with purses and awards totaling more than $30 million, will be held November 2-3 at Churchill Downs in Louisville, Ky., and will be televised live by the NBC Sports Group. Breeders’ Cup press releases appear on the Breeders’ Cup website, www.breederscup.com. You can also follow the Breeders’ Cup on social media platforms Facebook, Twitter, Instagram and YouTube.
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