Breeders’ Cup and Daily Racing Form Partner to Present Spanish-Language Coverage of the 2020 Breeders’ Cup World Championships
Two Leading Forces in Thoroughbred Racing Partner to Bring Expanded Spanish-Language Content to Audiences Worldwide
LEXINGTON, Ky. (Oct. 15, 2020) — Breeders’ Cup, one of the world’s most prestigious Thoroughbred racing events, and Daily Racing Form, the multi-platform media company dedicated to providing premium horse racing coverage, have joined forces to introduce the first-ever Spanish-language coverage of the Breeders’ Cup World Championships, taking place this year at Keeneland Race Course in Lexington, Ky. on Nov. 6-7. The new partnership will bring expanded coverage of the 2020 Breeders’ Cup World Championships to global fans through DRF en Español, Daily Racing Form’s product aimed at providing the most authoritative Spanish-language media coverage of Thoroughbred racing.
Through the collaboration, viewers will be presented with “Breakfast at the Breeders’ Cup,” an action-packed program airing in the days leading up to the 2020 World Championships. The production, which will feature in-depth interviews and discussions with horse racing commentators and personalities, as well as owners, trainers and jockeys competing in the event, will be broadcast live via DRF en Español and the Breeders’ Cup’s official website starting Monday, Nov. 2 through Thursday, Nov. 5.
Additional pre-event Spanish-language coverage of the Breeders’ Cup will include “Ruta a la Breeders’ Cup,” a preview series airing every Monday at 6:30 p.m. ET on the DRF en Español YouTube channel; the most comprehensive and relevant online news reporting surrounding the 2020 Breeders’ Cup World Championships via DRF.com/Espanol; and news and commentary through DRF en Español’s social platforms, including Twitter and Instagram.
On Nov. 6-7, DRF en Español will also cover the 2020 Breeders’ Cup World Championships in real-time on DRF.com/Espanol. Spanish-speaking fans will have the opportunity to access the latest news surrounding the two most exciting days of international Thoroughbred horse racing, including breaking news articles, original video news reports, betting odds, racing and handicapping analyses and more.
“After several years of planning, we’re excited to work with Breeders’ Cup to launch our dedicated Spanish news coverage,” said Roberto Rodríguez, Editor-in-Chief of DRF en Español. “Our Spanish-speaking fans deserve the latest and greatest updates on world-class horse racing, and it is both an honor and a great responsibility to make the Breeders’ Cup, one of the most prestigious horse racing events in the world, more accessible to them than ever before.”
“We are always trying to engage with our existing audiences and reach new fans, which is why we are thrilled to partner with DRF en Español,” said Pete Rotondo, Vice President of Media and Entertainment at Breeders’ Cup. “This joint effort will allow us to better serve an extremely important demographic with the Breeders’ Cup content they’ve been asking for, including original shows, pre-event news, race-day coverage, racing analysis and more.”
The 2020 Breeders’ Cup World Championships will return to Keeneland Race Course in Lexington, Ky. Nov. 6-7 for the second time in the event’s history. For more information please visit BreedersCup.com/2020.
Click here to view release in Spanish.
ABOUT BREEDERS’ CUP
The Breeders’ Cup administers the Breeders’ Cup World Championships, Thoroughbred horse racing’s year-end Championships, as well as the Breeders’ Cup Challenge qualifying series, which provides automatic starting positions into the Championships races. The Breeders’ Cup is also a founding member of the Thoroughbred Safety Coalition, an organization composed of industry leaders committed to advancing safety measures in Thoroughbred racing and improving the well-being of equine and human athletes.
The 2020 Breeders’ Cup World Championships, consisting of 14 Championship races, is scheduled to be held on November 6-7 at Keeneland Race Course in Lexington, Kentucky and features a total of $31 million in purses and awards. The event will be televised live by the NBC Sports Group. Breeders’ Cup press releases appear on the Breeders’ Cup website, breederscup.com. You can also follow the Breeders’ Cup on social media.
- October 27, 2020
The Breeders’ Cup announced today details of a new brand awareness campaign, A Breed Apart, supported by a multi-million dollar digital and broadcast media buy to promote the 2020 Breeders’ Cup World Championships.
- October 27, 2020
If beautiful grass courses and top-class international competition are elements of horse racing you find appealing, then your favorite race of the Nov. 6-7 Breeders’ Cup World Championships at Keeneland Race Course should surely be the $4 million, Grade 1 Longines Breeders’ Cup Turf.
- October 27, 2020
The 37th annual Breeders’ Cup is just around the corner, and a talented group of horses is set to compete Nov. 6-7. This year the event will be held at Keeneland Race Course in Lexington, Ky.