Breeders' Cup Names Harrah’s Resort Southern California an Official Marketing Partner of 2017 World Championships
LEXINGTON, Ky. (June 1, 2017) - The Breeders’ Cup and Harrah’s Resort Southern California today announce a dynamic partnership exclusively crowning the casino resort in Funner, California as the official marketing partner of the acclaimed 2017 Breeders’ Cup World Championships.
The 2017 Breeders’ Cup World Championships, consisting of 13 Grade 1 races and more than $28 million in purses and awards, will be held for the first time at the Del Mar Thoroughbred Club near San Diego from November 3 - 4, and will be televised live by the NBC Sports Group.
As part of the agreement, Harrah’s Resort Southern California will receive a full range of onsite marketing and promotional opportunities and be a presenting partner in the digital media space.
The on-site promotional opportunity at Del Mar includes a branded fan and horsemen interactive experience to be located in the Plaza de Mexico on the front side of the racetrack. The Harrah’s Resort Southern California logo will be printed on the back of all pari-mutuel tickets sold over the two days of the World Championships, and will also be displayed on the Jumbotrons video boards and on the live stream of the event.
In the digital part of the agreement, Harrah’s Resort Southern California will be the presenting partner of the Breeders’ Cup signature consumer promotion ‘Racing with the Stars,’ in which fans can win one of four VIP experiences with a celebrity Breeders’ Cup Ambassador in the areas of Entertainment, Sports, Racing and Cuisine. The details of the promotion, which was widely popular with fans across the country last year, will be announced during the first week of June.
“The Breeders’ Cup is a historic event for Del Mar and all of Southern California,” said Darrell Pilant, Senior Vice President and General Manager of Harrah’s Resort Southern California. “We’re creating a fun, interactive experience that adds to the allure of this exciting event and provides a glimpse into what Harrah’s Resort Southern California is all about.”
“We are very pleased that Harrah’s Resort Southern California has joined us as a marketing partner for this year’s Breeders’ Cup,” said Craig Fravel, Breeders’ Cup President and CEO. “The combination of fan engagement at Del Mar with Harrah’s onsite experience, coupled with their presenting sponsorship of the “Racing with the Stars” contest is a perfect fit for this year’s Championships.”
About Harrah’s Resort Southern California
Harrah’s Resort Southern California is a AAA Four-Diamond Award-winning resort and Southern California’s premier gaming destination located in Funner, California. The property boasts more than 1,086 guest rooms, including 22 new wellness-inspired rooms outfitted with yoga mats, Vitamin C infused showers, and built-in sound systems. A brand-new Fitness Center, with state-of-the-art equipment, has everything guests need for the ultimate full-body workout. Meanwhile, the luxurious spa (currently undergoing renovations for an even more luxurious experience) offers rest and relaxation for guests looking for a tranquil escape. The resort features a diverse roster of dining options – from luxury restaurants to fast casual concepts – and Dive, a trifecta of pools, complete with SoCal’s only Swim-up Bar, a 400-foot Lazy River and cabanas. Go to www.harrahssocal.com for more information.
About Breeders’ Cup
The Breeders’ Cup administers the Breeders’ Cup World Championships, Thoroughbred racing’s year-end Championships. The Breeders’ Cup also administers the Breeders’ Cup Challenge qualifying series, which provides automatic starting positions into the Championships races. The 2017 Breeders’ Cup World Championships, consisting of 13 Grade I races with purses and awards totaling more than $28 million, will be held November 3-4 at the Del Mar Thoroughbred Club in Del Mar, Calif., and will be televised live by the NBC Sports Group. Breeders’ Cup press releases appear on the Breeders’ Cup Web site, www.breederscup.com. You can also follow the Breeders’ Cup on social media platforms, Facebook, Twitter, Instagram, Snapchat and YouTube.
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