2019/11/01 13:37
Nov. 4 & 5 | Keeneland
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    Longines Classic

    The Breeders' Cup Classic, run at 1 1/4 miles, draws the top international Thoroughbreds year after year.

    Saturday, November 5

    • Longines Classic
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    • Big Ass Fans Dirt Mile
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    Future Stars Friday, November 4

    • TVG Juvenile presented by TAA
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Breeders' Cup Names Hello Race Fans a Preferred Fan Education Partner

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NEW YORK (June 21, 2012) – The Breeders’ Cup, Thoroughbred racing’s most prestigious global event, and Hello Race Fans, Incorporated, an online media company focused on horse racing fan education and information, have announced the launch of a fan education editorial initiative.

As part of the agreement, Hello Race Fans will create original Breeders’ Cup relevant fan education content for use on all Breeders’ Cup websites in 2012. In addition, selected, existing Hello Race Fans content will be supplied.

This year’s Breeders’ Cup World Championships, consisting of 15 races and purses totaling more than $25 million, will be held on November 2-3 at Santa Anita Park in Arcadia, Calif., and will be televised live on the NBC Sports Network. The Breeders’ Cup Classic will be shown live and in primetime on NBC.

“The Breeders’ Cup always attracts new and motivated fans,” said Dana Byerly, Hello Race Fans Co-founder. “We’re excited to have Hello Race Fans’ content play a part in educating new and existing fans.”

“Educating fans is important to the Breeders’ Cup, which is why we have supported Hello Race Fans since its inception,” said Peter Rotondo, Vice President, Media and Entertainment, Breeders’ Cup. “Now, we are thrilled to enhance our online offerings with content from Hello Race Fans.”

Both companies will utilize their social media reach for cross-promotion.

Breeders’ Cup on Facebook: http://www.facebook.com/BreedersCup
Breeders’ Cup on Twitter: @breederscup

Hello Race Fans on Facebook: http://www.facebook.com/HelloRaceFans
Hello Race Fans on Twitter: @helloracefans; @HRFattheTrack
Raceday360 on Twitter: @raceday360; @r360wire

About Hello Race Fans, Inc.

Hello Race Fans, Inc. was founded in 2008 with the goal of providing horse racing fans and players at all levels, from potential fans to regular players, a way to engage with, learn about and follow horse racing. The company, co-founded by Dana Byerly and Adam Wiener, operates a fan education website (HelloRaceFans.com), an independent news, video, social media and blog aggregation site (Raceday360.com) and an advertising network (HelloRaceFans.com/network).

About Breeders’ Cup Limited

The Breeders’ Cup administers the Breeders’ Cup World Championships, Thoroughbred racing’s year-end Championships. The Breeders’ Cup also administers the Breeders’ Cup Challenge qualifying series, which provides automatic starting positions into the Championships races. The 2012 Breeders’ Cup World Championships will be held Nov. 2-3 at Santa Anita Park in Arcadia, Calif.

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More News

  • May 19, 2022

    24 Candidates on Ballot for Breeders' Cup Members Election

    Breeders’ Cup Ltd. announced today that 24 individuals are on the ballot for the election of 20 Breeders’ Cup Members.

    Read more
  • May 15, 2022

    Sodashi Wins Victoria Mile at Tokyo Racecourse and Gains Automatic Berth into Maker’s Mark Breeders’ Cup Filly & Mare Turf

    Kaneko Makoto Holdings Co. Ltd.’s homebred Sodashi (JPN) powered to the front in deep stretch and prevailed by 2 lengths over Fine Rouge (JPN) in Sunday’s Victoria Mile (G1) on turf at Tokyo Racecourse.

    Read more
  • May 13, 2022

    Daring Tact Headlines Sunday’s Victoria Mile at Tokyo Racecourse for Automatic Berth into Maker’s Mark Breeders’ Cup Filly & Mare Turf 

    Normandy Thoroughbred Racing Co. Ltd.’s Daring Tact (JPN), the 2020 Japanese Filly Triple Crown winner, returns from a year-long layoff to headline a field of 18 fillies and mares in Sunday’s Victoria Mile (G1) on turf at Tokyo Racecourse.

    Read more
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