Press Release

Tito's Handmade Vodka Named Official Vodka of the Breeders' Cup World Championships and Title Sponsor of the Breeders' Cup Juvenile Fillies 

LEXINGTON, Ky. (September 11, 2018) – Breeders’ Cup, one of Thoroughbred horse racing’s most prestigious international events today announced a multi-year agreement for Tito’s Handmade Vodka to become the official vodka sponsor of the Breeders’ Cup World Championships and the name-in-title sponsor of the $2 million Breeders’ Cup Juvenile Fillies race at the Breeders’ Cup World Championships, November 2-3 at Churchill Downs in Louisville, Kentucky.

The Breeders’ Cup, consisting of 14 races and more than $30 million in purses and awards held over two days, annually brings together the world’s greatest horses, jockeys and trainers for two days of the best in international Thoroughbred racing before an international audience and televised live in the US by the NBC Sports Group.

The Tito’s Handmade Vodka -Breeders’ Cup expands a partnership begun in 2013 to a full range of racing, marketing, entertainment, hospitality assets, and charitable initiatives, foremost being contributions to the Thoroughbred Aftercare Program.

The Tito’s Handmade Vodka Breeders’ Cup Juvenile Fillies is a Grade 1 race for 2-year-old fillies, run at 1 1/16 miles. The race will be held on Friday, Nov. 2 and will be shown live in NBCSN.

Additionally, Breeders’ Cup and the Louisville Host Committee has implemented the week-long Breeders’ Cup Festival of special events, parties and industry conventions leading to the World Championships, which will provide Tito’s Handmade Vodka a platform to sample its products and work with local charitable organizations in advance of the event.

“Over the past five years, Tito’s has made great strides at integrating its marketing and promotional prowess to enhance the World Championships,” said Craig Fravel, Breeders’ Cup President and CEO. “We are delighted with Tito’s expanded commitment to the Breeders’ Cup as the title sponsor of the Juvenile Fillies and for their support of important Thoroughbred causes.”

“The Breeders Cup showcases the sport of kings on two of its greatest days, and creates a tremendous atmosphere of excitement and pageantry, which makes us proud to be partners in this outstanding event,” said Eric Barlund, Vice President of Central Region Sales for Tito’s Handmade Vodka, “As we have grown as a company, our relationship with the Breeders’ Cup has grown as well, and we are especially pleased to add a great philanthropic element through the Thoroughbred Aftercare Alliance - bringing our sponsorship full-circle, which fits perfectly our love of important charity causes.”


About Tito’s Handmade Vodka

Tito’s Handmade Vodka is America’s Original Craft Vodka. In 1997, Bert “Tito” Beveridge, now a 50-something year-old geophysicist, obtained the first legal permit to distill in Texas and created Tito’s Handmade Vodka. Tito’s distills its corn-based vodka using old-fashioned pot stills and the vodka is naturally gluten-free. Tito’s Handmade Vodka is distilled and bottled by Fifth Generation Inc. in Austin, Texas, and is available in Liter, 1.75L, 750ml, 375ml, 200ml and 50ml sizes. For more information, visit

About Breeders’ Cup

The Breeders’ Cup administers the Breeders’ Cup World Championships, Thoroughbred racing’s year-end Championships. The Breeders’ Cup also administers the Breeders’ Cup Challenge qualifying series, which provides automatic starting positions into the Championships races. The 2018 Breeders’ Cup World Championships, consisting of 14 races (13 Grade 1 events) with purses and awards totaling more than $30 million, will be held November 2-3 at Churchill Downs in Louisville, Ky., and will be televised live by the NBC Sports Group. Breeders’ Cup press releases appear on the Breeders’ Cup website, You can also follow the Breeders’ Cup on social media platforms Facebook, Twitter, Instagram and YouTube.

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