Seat Advisor Brings TicketResell to Breeders' Cup World Championships; Breeders' Cup Ticketholders May Resell Event Tickets They Can No Longer Use

Breeders' Cup 2015 at Keeneland

LEXINGTON, Ky. (June 29, 2015) — The Breeders’ Cup today announced the return of TicketResell by SeatAdvisor, a ticketing feature that provides ticketholders more flexibility and security when selling and purchasing tickets for the Breeders’ Cup World Championships. TicketResell is an online tool that allows patrons to resell tickets they can no longer use back to the Breeders’ Cup primary ticket inventory. The Breeders’ Cup, Thoroughbred racing’s premier international event, will be held at Keeneland Race Course in Lexington on Friday, October 30 and Saturday, October 31.

TicketResell was developed by SeatAdvisor, Inc., a global ticketing software company and the official box office software provider of the Breeders’ Cup World Championships since 2008. This is the third consecutive year that the TicketResell program has been made available to Breeders’ Cup patrons. With TicketResell, if patrons are no longer able to attend the event, they are now able to resell event tickets directly through their online account held with the Breeders’ Cup. A desired resell price is set by the seller, and tickets are then added to the accessible inventory and made available for buyers.

All transactions are 100% secured and guaranteed by Breeders’ Cup, unlike other secondary market resellers. Upon being sold, patrons are able to recoup the original cost of the tickets minus a minimal servicing fee.

“We understand that even after purchasing tickets some of our guests may not be able to attend, and other patrons may wish to purchase tickets for a section that is currently sold out,” said Breeders’ Cup President and CEO Craig Fravel. “TicketResell provides fans with a reasonable market for tickets in a secure location, which removes the risk of counterfeiting.”

“TicketResell was engineered to equip our clients with the ability to securely assist patrons that can no longer use their tickets to an event. We are thrilled by the success Breeders’ Cup has demonstrated using the feature over the past several years, as it reflects our mission to aide venues of all kinds in providing superior customer service to ticket buyers.” Brent Miller, CEO, SeatAdvisor, Inc.

In addition to being more convenient and safe for patrons, the TicketResell technology helps the Breeders’ Cup better manage ticket inventory. The event will also be more accessible as tickets that may go unused can be resold.

Fans interested selling their Breeders’ Cup tickets or purchasing resold inventory through TicketResell may call 859-514-9428, M-F, 9-5 p.m. ET; email or on the web at

SeatAdvisor, Inc. works with more than 3,000 venues in the arts and sports market throughout the U.S., Australia, Europe, Canada, Singapore, Malaysia, Mexico and Caribbean. In addition to the Breeders’ Cup, an impressive roster of North American horse racing venues utilize SeatAdvisor’s box office software including Churchill Downs, Del Mar Thoroughbred Club and Arlington Park to name a few.

About Breeders’ Cup

The Breeders’ Cup administers the Breeders’ Cup World Championships, Thoroughbred racing’s year-end Championships. The Breeders’ Cup also administers the Breeders’ Cup Challenge qualifying series, which provides automatic starting positions into the Championships races. The 2015 Breeders’ Cup World Championships, consisting of 13 Grade 1 races and purses totaling $26 million, will be held October 30-31 at Keeneland Race Course in Lexington, Ky., and will be televised live by the NBC Sports Group. Breeders’ Cup press releases appear on the Breeders’ Cup Web site, You can also follow the Breeders’ Cup on social media platforms, Facebook, Twitter and YouTube.

About SeatAdvisor

SeatAdvisor, Inc. is a global ticketing software company dedicated to providing businesses, organizations and venues with an affordable, efficient, and powerful enterprise-level ticketing solution called SABO. SABO is the acronym for its cloud-based software (SeatAdvisor Box Office). The company's interactive SeatMaps have been live on the web assisting venues since 1999. Recent developments for the company include Web Intelligence Reporting, TicketResell by SeatAdvisor, 360° Pano, and iScan Technology along with a SABO Mobile App that enables clients to utilize Apple’s line of mobile devices for ticket scanning. SeatAdvisor, Inc. maintains Global Headquarters in San Diego, CA, however their box office printing and ticket software products are in use by thousands of venues worldwide with clients in the US, Australia, Europe, Canada, Singapore, Malaysia, Mexico and the Caribbean. For additional information about SeatAdvisor, visit or call (877) 732-8627.

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