Tuesday, October 23, 2012

LEXINGTON, Ky. (October 23, 2012) - In its continuing support of a national program for retired racehorses, the Breeders’ Cup announced today that it has created a “Text to Donate” campaign, through Give by Cell, to allow fans to contribute to the Thoroughbred Aftercare Alliance (TAA).

Breeders’ Cup, along with The Jockey Club and Keeneland Association, provided initial seed money to start TAA, which is dedicated to serving as an accrediting body for aftercare facilities for Thoroughbreds following their racing careers and as a funding body to support these approved facilities across North America.

This year, fans, whether at Santa Anita Park for the Breeders’ Cup World Championships, Nov. 2-3, or watching the races at home or at an offsite facility, can text donations from their mobile devices to the TAA. They can do so by sending “FUNDTAA” to the text number 56512 (message and data rates may apply).

“The ‘Text to Donate’ program is a great way for all of us who love and care deeply about the Thoroughbred racehorse to show our appreciation for these great athletes after their racing days are over,” said Bob Elliston, Breeders’ Cup Chief Operating Officer. “Breeders’ Cup is very proud to get behind TAA on a national scale, through our World Championships, and bring attention to this vital cause of helping sustain a long term program of aftercare and retraining of the racehorse.”

“The only way that TAA can be successful is if everyone who benefits from the horse contributes,” said Mike Ziegler, Executive Director of the TAA. “The Breeders’ Cup has developed a great way for racing fans to participate.”

The Breeders’ Cup will further commit to the TAA program by promoting “Text to Donate” through public service announcements on the world television feed of the Breeders’ Cup races, and on site at Santa Anita through public address announcements, message boards and in track program advertising.

About Breeders’ Cup

The Breeders’ Cup administers the Breeders’ Cup World Championships, Thoroughbred racing’s year-end Championships. The Breeders’ Cup also administers the Breeders’ Cup Challenge qualifying series, which provides automatic starting positions into the Championships races. The 2012 Breeders’ Cup World Championships, consisting of 15 races and purses totaling more than $25 million will be held Nov. 2-3 at Santa Anita Park in Arcadia, Calif., and will be televised live by NBC. The $5 million Breeders’ Cup Classic will be shown live and in primetime on NBC from 8-9 p.m. ET. Breeders’ Cup press releases appear on the Breeders’ Cup Web site, www.breederscup.com. You can also follow the Breeders’ Cup on social media platforms, Facebook, Twitter and YouTube.

About Give by Cell

Launched in 2008 by San Francisco based parent company Guide by Cell, Give by Cell is a trusted mobile fundraising solution provider with four years of experience in providing unique, affordable, and effective mobile technology services. The company provides fundraising technologies to over 1,000 non-profits and charitable organizations, and is the largest provider of Mobile Giving Services under the Mobile Giving Foundation program. Give by Cell’s mobile fundraising solutions are an affordable, engaging way to give, capitalizing on mobile’s reach, user adoption rates, and ability to solicit and collect contributions anywhere at any time. For more information, visit www.givebycell.com or call 415-615-0150.