Thursday, October 2, 2014

Keeneland 2015LEXINGTON, Ky. (October 2, 2014) – The Breeders’ Cup and Keeneland today unveiled the official event logo for the 2015 Breeders’ Cup World Championships to be held next year at Keeneland Race Course on October 30 and 31, 2015.

The Breeders’ Cup, consisting of 13 Grade One races held over two days with purses and awards totaling $26 million, attracts the top Thoroughbred horses from around the globe. The 2015 event will mark the first time that that the Breeders’ Cup World Championships will be held at historic Keeneland in Lexington, the heart of the Bluegrass country and where the idea of the Breeders’ Cup was conceived.

The 2015 Breeders’ Cup will be televised live by the NBC Sports Group, climaxing with the $5 million Breeders’ Cup Classic, which will be broadcast live on NBC on October 31.

The logo was unveiled at a public gathering Thursday evening at the Fifth Third Pavilion in Lexington.

The 2015 official event logo incorporates iconic images of Keeneland, beginning with its stately Keeneland green gate posts, which welcome guests at the main entrances of the racetrack and flank the purple Breeders’ Cup signature logo in the center in of the mark. The words “2015 Breeders’ Cup World Championships” in gold form a semi-circle over the top of the logo. The foundation of the logo features a second gold circle pulling elements of the KA wreath, with the words “Keeneland” at the top and centered between the words “Lexington” and “Kentucky” in a purple ribbon bisecting the bottom of the mark. A circular purple band surrounds the entire logo.

“The 2015 Event Logo incorporates the heritage and tradition of Keeneland along with the excitement of the Breeders’ Cup brand,” said Craig Fravel, Breeders’ Cup President and CEO. “There is great anticipation and enthusiasm for next year’s Breeders’ Cup at Keeneland, and we are just as excited to bring our Championships home to Lexington.”

“We are so proud to share this historic moment with our fans and the Central Kentucky community,” Keeneland President and CEO Bill Thomason said. “The anticipation for the Breeders’ Cup at Keeneland heightens with each exciting step toward Fall 2015.”

Select official event merchandise with the 2015 logo on assorted apparel items will be available at Keeneland starting Friday, October 3, opening day of the Fall Meet. Merchandise also will be available on-line at both the Breeders’ Cup and Keeneland websites beginning in November.

About Keeneland

For more than 75 years, the Keeneland Association has devoted itself to the health and vibrancy of the Thoroughbred industry. As the world's largest Thoroughbred auction company, Keeneland conducts sales every January, April, September and November. Its sales graduates dominate racing across the globe at every level. In April and October, Keeneland offers some of the highest caliber and richest Thoroughbred racing in the world. Uniquely structured, Keeneland is a private, for-profit corporation that returns its earnings back to the industry and the community in the form of higher purses, as well as millions of dollars in charitable contributions for education, research and health and human services throughout Central Kentucky. To learn more about Keeneland, visit us online at

About Breeders’ Cup

The Breeders’ Cup administers the Breeders’ Cup World Championships, Thoroughbred racing’s year-end Championships. The Breeders’ Cup also administers the Breeders’ Cup Challenge qualifying series, which provides automatic starting positions into the Championships races. The 2014 World Championships will be held at Santa Anita Park in Arcadia, Calif., on Oct. 31 – Nov. 1, and will be televised live on the NBC Sports Network and NBC. The $5 million Breeders’ Cup Classic will be shown live and in primetime on NBC. Breeders’ Cup press releases appear on the Breeders’ Cup Web site, You can also follow the Breeders’ Cup on social media platforms, Facebook, Twitter and YouTube.